The Game Show That Broke the Algorithm
What happens when your product placements stop hitting?
You stop advertising and start entertaining.
Snack and Seeq teamed up to flip traditional social strategy on its head. Instead of making another supplement ad, we built a trivia-style gameshow that people wanted to play, not skip.
Seeq’s logo quietly lived on the buckets — no product pushes, no shoutouts — just clean, creative storytelling that made the brand part of the fun.
The Challenge: Trend Fatigue Was Real
Even with a loyal fanbase and killer flavor lineup, Seeq Clear Protein was getting lost in the noise.
The fitness feed was oversaturated — same transitions, same sounds, same gym edits.
Here’s what we were up against:
Evolving Algorithms: Platforms shifting faster than you can say “post at 3 PM.”
Market Saturation: Competing with every other supplement shouting for attention.
Engagement Drop-off: Trend fatigue was real — audiences stopped caring.
Content Pressure: The constant need for something fresh, fun, and authentic.
We needed to create content that didn’t look like content — it had to feel like culture.
Enter Juice Genius — a public, fast-paced trivia showdown built for TikTok & Instagram Reels.
Two players face off, answering questions rapid-fire. Every wrong answer? Another splash of Seeq poured into their bucket — heavier, juicier, funnier.
The result?
A chaotic, competitive, and snackable experience that pulled viewers in and kept them guessing.
Seeq wasn’t the ad. Seeq was just… there — woven naturally into the fun.
The Execution: Built for the Scroll
We didn’t post on Seeq’s page — we built new ones. Snack launched and branded dedicated Juice Genius channels as entertainment hubs — designed to reach audiences far beyond the core fitness crowd.
Each episode was...
And the Results?
Views
In just 3 months.
Likes
and 2,272 shares across TikTok and Instagram.
Higher engagement
than standard product posts.