Elevating NMDP's Mission
When the National Marrow Donor Program (NMDP) came to Snack, they didn’t just want videos — they wanted impact.
We helped their team step confidently in front of the camera, tell powerful stories, and bring a life-saving mission to life through both viral short-form clips and emotional long-form storytelling that moved people to action.
Coaching a First-Time Self-Filmer to Shine
Assessment & Planning: We identified the spokesperson's comfort level and crafted
a personalized coaching strategy to build confidence with smartphone filming.
Technical Training: Our team provided step-by-step guidance on lighting, framing,
audio quality, and creating an authentic home filming environment.
Delivery Coaching: We refined the spokesperson's on-camera presence through
practice sessions, focusing on natural delivery and emotional connection.
The goal? Take a serious mission and make it scroll-stopping.
Our secret sauce:
Emotional Storytelling: Crafted narrative that forged immediate emotional connections with viewer
Platform Optimization: Tailored format, pacing, and hooks specifically for social media algorithms
Share-Worthy Moments: Engineered powerful moments that compelled viewers to share with their networks
The result? A wave of organic engagement across every platform.
Mastering Long-Form Like Pros
Not everything has to be short to hit hard. We went the distance with a 60+ minute
feature-length story — and kept people watching.
And the Results?
Minutes
Longest video in the series, proving full-spectrum production power.
Engagement Rate
Outperformed healthcare content benchmarks.
Part Series + Long Form
Multi-format campaign, one unified story.