Billy sushi
Billy sushi
Billy sushi
From Local Legend to Viral Phenomenon
From Local Legend to Viral Phenomenon
From Local Legend to Viral Phenomenon
From Local Legend to Viral Phenomenon
From Local Legend to Viral Phenomenon
From Local Legend to Viral Phenomenon
From Local Legend to Viral Phenomenon
From Local Legend to Viral Phenomenon
From Local Legend to Viral Phenomenon
From Local Legend to Viral Phenomenon
From Local Legend to Viral Phenomenon
From Local Legend to Viral Phenomenon

Explosive Growth Success Story

So you’ve heard of Billy Sushi, right? The sushi spot that somehow turned raw fish into raw virality?
‍
Yeah—that’s us.

Discover how the Snack team turned Billy Sushi from a local hotspot into a viral powerhouse — skyrocketing Instagram followers by 561% in just two years and racking up 74 million+ views across platforms in only six months.

The Challenge: Breaking
Through Digital Noise

At first, Billy was already the life of the Minneapolis dining scene—great food, big
energy—but his social media?
‍
Let’s just say... it wasn’t rolling like his sushi. 🍣

‍8,000 followers. 5K views on a good day. TikTok? Nonexistent. 🚫

So we grabbed our cameras (and chopsticks) and got to work.

So here's how we went viral…

1
The Strategy 🍱
We cooked up a content plan that showed the real Billy Sushi—his bold personality, the art of every roll, and the behind-the-scenes chaos that makes people say “I need to go there. Now.”
2
Platform Power ⚡️
Instagram Reels. TikTok. Trending sounds. Billy’s signature flair.

We mixed it all together and served it fresh—multiple times a week—to keep the algorithm hungry.
3
Consistency = Conversions 🕒
We posted. And posted. And posted.
Before long, the content started doing what sushi does best—rolling.

Some of our biggest hits:

And the Results?

7
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M+
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Views Across TikTok and IG

561
%

Follower Growth

5
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4
M+

Engagements